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Overview Title: “Staying Fresh: How Your Hotel Can Stand Out in a Crowded Marketplace,” sponsored by The Wall Street Journal Date: Thursday, May 14, 2015 Time: 02:00 PM Eastern Daylight Time Duration: 1 hour Summary The hotel industry is stronger than ever as more people travel for work and pleasure. Join The Wall Street Journal
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Did you know that a mayor source of hotel reservations come from online channels as travelers are researching more and more online before making reservations? Name recognition used to be the most important factor for travelers when choosing hotels but studies show that strong online visuals and third party reviews are becoming much more important.